Typography as the entire interface: enormous high-contrast monochrome type that moves — marquees ticking past, headlines assembling letter by letter, variable-font weights breathing under the cursor, words scrubbing with scroll. Layout, imagery, and ornament are all replaced by motion applied to letters.
Primary actionThe variable-font morph: a viewport-filling headline whose weight (and width axis, when available) animates live — swelling from 400 to 900 under the cursor or on scroll — making the letterforms themselves the interactive material.