The earthy bohemian commercial style of the late 1980s–1990s: woodcut and scratchboard motifs, swirling suns and moons, steam curling off coffee cups, hand-rendered type, and kraft-paper textures in terracotta, olive, and ochre. The house look of 90s cafés, bookstores, and 'world music' packaging, named by CARI's Evan Collins.
Primary actionA scratchy woodcut sun with wavy rays — or a coffee cup with a triple aroma swirl — stamped in terracotta ink on kraft paper, framed by a hand-drawn wobbly border.