The glossy techno-optimist look of 2004–2013: aqua-blue and grass-green gradients, translucent glass panels, glossy orbs, bokeh light, and nature imagery (water droplets, fish, skies, leaves) fused with clean humanist type. The house style of Windows Vista/7, the Wii era, and Web 2.0 marketing.
Primary actionThe glossy 'aqua button': a rounded, blue-to-cyan gradient capsule with a white specular highlight band across its top half, sitting over a sky-and-grass backdrop dotted with soft bokeh circles.