The deliberately handmade look: oversized custom-feeling letterforms interrupted by scribbled underlines and arrows, photos taped in at slight angles, mixed illustration styles, and margins full of human marginalia — a visible-hand aesthetic positioned against sterile AI-generated slickness.
Primary actionA giant display headline defaced with intent: hand-scribbled circles and underlines in cobalt marker, an arrow annotating one word, and a photo taped over the corner at 3 degrees — typography treated as a worked-on surface, not a rendered output.